Communication is the fundamental challenge facing companies today. Having great products and services has never been enough to ensure success. Internal and external audiences must be addressed effectively.
Customers need to know the value they will gain when they work with your company - employees must know how that value is to be delivered.
A consistent, powerful message is critical. The crucial components to effective corporate communications...
ROI Proposition: Your message must be that working with us is beneficial, far more beneficial than NOT working with us. Airship! Communications can help you construct this proposition for your company. This communication or series of messages should be a fundamental part of your company's day-to-day operations. Airship! can help you improve the material that you have or create new materials where none now exist. Airship! is on call for ROI research, crafting, and delivery.
Risk/Benefit: NOT working with us is risky! Your competition may have tools and resources that you do not. We can provide you with better tools than your competition. This subtle carrot-stick approach can be very effective in educating the marketplace about the value of working with you, as opposed to the competition. The Risk/Benefit comparison should be a fundamental part of your company's marketing and sales efforts. If you do not have this, Airship! can help you build it!
Statement of Quality and Value: Our products and services are better than the competition's! Airship! will help you to craft a comprehensive statement of value on a company-wide, product-by-product, and competition comparison basis. Set yourself apart and above your competion with Airship! Corporate Communications services.
Statement of Compliance: In this highly regulated business environment companies working in regulated industries must proudly proclaim their compliance status. Sarbanes-Oxley, PCI, HIPAA, ISO, etc., compliance status is a strong marker of high standards of corporate governance and responsibility. Compliance is also a selling point! Don't make the common error of spending millions on compliance projects then neglect to inform the marketplace!
Sell Your Products & Services: When all is said and done, if you don't sell - well, you know what happens. Successful companies tout their accomplishments and their high quality products and services so that customers will buy them!
Communicate with Regulators, Partners: Messages to partners, government agencies, regulators, etc., must have a different tone and approach than internal communications. These critical messages must be clear, concise (yet thorough) and effective the first time. Airship! Communications can help you and your staff craft messages that work, delivery methods that will not be ignored, and assist you in formulating comprehensive deliverables that educate, illustrate, and guide.
Communicate with Employees: Corporate Communications isn't only about out-bound messages reaching the intended audience. There are internal messages for all levels of the enterprise that must be effectively crafted and proprely disseminated. A unified company population fully aware of corporate policies and processes is a superior work force.
Communicate with Investors: The investor community is demanding, but who can blame them? Sarbanes-Oxley is founded upon the idea of getting accurate information to the investor community. Clarity of communications in this realm, without "spin", excessive hyperbole, and word-craft "sleight of hand" is invaluable in building trust and loyalty in investors. Properly crafted press releases can have a direct effect (pro or con) on your stock price. These critical communications must be handled carefullly. Do not entrust your company's communications to any but the best. Airship! Communications will help you to craft press releases that inform, add value, inspire confidence, and get the message out to the world that your company is at the pinnacle of its field.
Communicate All the Time! Communicate even when the news is bad. When something not quite expected occurs (i.e., a system failure, a senior level reshuffle, an unexplained stock price fluctuation), you can be sure that your customers, investors, regulators, potential customers, and other interested parties are watching you and waiting to see how you will respond. It is very important to know if you need to respond, how to craft the message, and the best delivery method. Communicating during a crisis can be a critical "fork-in-the-road" for companies. Tell the truth and let the world know what you are doing to resolve any problems. When you are under pressure don't let events drive you, you must drive them. Airship! Communications can help you craft the right approach, the right message, at the right time the first time. Count on Airship! for crisis support and guidance!